I offer a wide range of services through our company, Lizotte Enterprises, LLC for the small business community. Each of my projects is custom-tailored and custom-priced after a free consultation. I’ve formed creative partnerships with other writers, social media consultants, photographers, graphic designers, and accountants so I can utilize the experts I need to make sure your project gets the attention and the results it deserves. This means a complete package. No need for you to manage many different vendors for just one project. I can offer a turn-key solution and manage your project for you from start to finish. A single point of contact…what could be easier?
These are some of my standard business services. I’ll also be happy to custom-tailor a solution for you. Send me an email with your requirements and contact information.
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Marketing & Communications Audit
Evaluate your current communications. Internal and external. Summarize current efforts and make recommendations for higher returns. -
Copy Writing
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Newsletters, flyers, brochures, web, blog, and article content
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Sales letters and phone scripts
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Direct marketing
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Menus and catalogs
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Press Releases
When its time to announce that new business, service, or computer-widget to the rest of the world, a press release is a great way to start. The same advice applies here as it does to the rest of your business communications: Always tailor your document to your target audience. Determine who your audience is, then write for them. If you can show in your press release why your announcement is important to the community, and not just a sales announcement, you are much more likely to get it published in multiple media outlets.I can create a Press Release for you to distribute, or I can manage the distribution of it to your local media, as well. I can also act as your media contact to screen out non-qualified respondents so you can stay focused on your business without unnecessary interuptions.
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White Papers
A white paper is one of the most productive, yet under-utilized tools in the business arsenal. A well researched and written white paper will educate and inform your specific target audience and bring them back to you begging for more. The old adage applies here: give before you get. If you give them valuable information and educate them, you’ll get new leads and loyal customers in return. -
Speaking & Presentations
I’m available to give presentations to your group or organization on various topics including media relations & press releases, effective copy writing, using free services to grow your business, and creative marketing for small business owners. I can also create a custom presentation based on your needs. All presentations include participant materials, PowerPoint slides, and a question-and-answer session. Registration, administration, and follow-up can be handled on your site or mine. -
Business & Marketing Plans
A business plan isn’t just for your banker anymore. It’s also a tool that you can use to keep focused on reaching your goals. With the proper planning and research, you’ll be able to set realistic, time-specific, and measurable goals. Competitor Intelligence will tell you what your biggest competitors do better, and how you can improve your processes to become their biggest competitor.A good business plan is also tailored to it’s target reader. If you’re writing or updating your business plan to obtain financing from a bank to expand your existing business, the financial portion of your plan should include a high level of detail. If you’ve just invented the world’s greatest computer-widget in your garage and are seeking venture capital, then you’d be wise to give both the marketing section and the management team section of your plan a lot of attention.