There are two schools of thought when it comes to starting a brand new business. One model says find what you like to do, then build a business around it.

The second model says find an existing need, then find a way to fill it.

That being said, if your passion also fills an existing need, you better run with it!

I’ve started businesses both ways. I’ve had good and bad results with both. Objectively, though, I’d have to say that finding and filling an existing need has been, by far, the better way to go for me. I’m lucky, I discovered a passion for filling that need, and I love what I do.

How about you? Are you following your passion or filling a need? Or both?

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