Anyone who has attended my seminars, or has read my blog for any length of time knows that I am all about legendary customer service. Not only is it the right thing to do, but it’s a surefire way to stand out from the crowd and keep your customers coming back.
This week I got an interesting book from the library. Who Cares? Creating a Culture of Service in Your Business, written by Scott A. Brown. This short (196 pages) book echos pretty much everything I’ve been saying. It’s a must read for anyone in service, retail, or hospitality.
Who Cares? reveals:
- Why most customer service programs fail, and what it takes to make yours thrive.
- The foundation of customer service that is required for success.
- Setting common goals for your team
- Using a “Service with Purpose” mentality
- Six essentials of service
The book is practical and light-hearted. During the coming week or two, I’ll be examining and explaining each of his concepts in more detail for you. In the meantime, take a look at Who Cares? Creating a Culture of Service in Your Business, written by Scott A. Brown, on Amazon.com, or check it out at your local library. It’s a short, easy read, and well worth it.
Thanks! Be well.
~John
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