Tag Archives: goals

Services

I offer a wide range of services through our company, Lizotte Enterprises, LLC for the small business community.  Each of my projects is custom-tailored and custom-priced after a free consultation.  I’ve formed creative partnerships with other writers, social media consultants, photographers, graphic designers, and accountants so I can utilize the experts I need to make sure your project gets the attention and the results it deserves.  This means a complete package.  No need for you to manage many different vendors for just one project.  I can offer a turn-key solution and manage your project for you from start to finish.  A single point of contact…what could be easier?

These are some of my standard business services.  I’ll also be happy to custom-tailor a solution for you.  Send me an email with your requirements and contact information.  

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  • Marketing & Communications Audit
    Evaluate your current communications.  Internal and external.  Summarize current efforts and make recommendations for higher returns.
  • Copy Writing
    • Newsletters, flyers, brochures, web, blog, and article content
    • Sales letters and phone scripts
    • Direct marketing

How To Make Lifelong Customers

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(I originally published this article in the Galion Inquirer on Dec. 7, 2011)

How many times have you dreaded calling a large company, even for something as simple as a billing question? You know the routine: A 20-minute maze of phone prompts, several transfers, then a series of never-ending sales pitches. Somebody really missed the mark, here.

Most small business owners wouldn’t survive very long if they treated their customers like some of those large companies do. You’re willing to take my money every month, but I’m not even important enough to you that I can to speak to a human when I call, and not get buried under sales pitches?

So here’s a little tip: Try to turn your customers into your friends. Help them when you can. Treat them like you would like to be treated. Let the Golden Rule become your guiding principle in the world of business.  

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5 Simple Steps to Setting Smart Goals

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The way to accomplish anything is to set a goal. That sounds easy enough, but it seems to be a difficult task for many people.  The problem is that they don’t really “set” the goal, they just claim it. Goal setting can be easily accomplished if the goal is SMART. The acronym SMART identifies the five steps to successful goal setting.

S stands for “Specific”. Determine exactly what it is you want to accomplish. Don’t be vague. If you identify clear goals, you will know once they have been reached. If the goal is hazy, you will be hard pressed to finish what you started. Define your goal. Know exactly what you want to accomplish. You might set a goal to open a new women’s clothing store in your hometown. That is much more specific than opening a store.  

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How a Simple Business Plan can Get you from A to Z, and Navigate all Things In-Between

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It’s doubtful that no two words in an entrepreneur’s vocabulary are procrastinated over more than these two: “Business Planning”.

This simple phrase can conjure up visions of being hunkered down over a desk trying to justify, forecast, number-crunch and ultimately wrestle with the current state of your business compared with where you want it to be five or ten years down the line.

But the business planning process doesn’t have to start and end this way.

If you really want to succeed in business, as in life, planning should be part of everything you do, and, it never stops.

Just think about the simple act of hitting the road to attend a business meeting across state. You may not be conscious of this fact, but you have already undertaken a series of planning steps and adopted precautionary measures to ensure you arrive at your destination safely and on time.

Over time, this might mean you have invested in a number of available GPS navigation tools, roadside support options, and insurance policies, that will help you plan for each car journey and prepare for the obstacles that you may encounter on the way.  

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