I offer a wide range of services for hire to the small business community. Each of my projects is custom-tailored and custom-priced after a free consultation. I’ve formed creative partnerships with other writers, social media consultants, photographers, graphic designers, and accountants so I can utilize the experts I need to make sure your project gets the attention and the results it deserves. This means a complete package. No need for you to manage many different vendors for just one project. I can offer a turn-key solution and manage your project for you from start to finish. A single point of contact…what could be easier?
If you’re interested in our ePublishing services for writers, please visit us at www.ePublishing101.com
These are some of my standard business services. I’ll also be happy to custom-tailor a solution for you. Send me an email with your requirements and contact information.
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You don’t need a degree in public relations to effectively publicize business to the press. And you don’t need a huge marketing budget either. What you do need is a clear understanding of how to reach reporters and what they’re looking for. These 10 tips will get you started.
1. Know what makes you newsworthy.
This differs for each media outlet. If you own a restaurant, the town newspaper might be interested in your grand opening. An industry magazine might be interested in your chef’s unusual management style. A “green” publication might write about your commitment to the environment.
2. Join a free press release distribution site.
Sign up with sites like PR.com (*www.pr.com), PRLog.org (*www.prlog.org) or Free Press Release.com (*www.free-press-release.com) to distribute your press releases to search engines for free. Most also provide guidelines for writing a good release.
3. Make your website media-friendly.
Create a pressroom or media area with links to past publicity, and an “About Us” section highlighting your mission and key employees. Make it easy for the press to contact you—you’d be surprised how many sites don’t.
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The newspaper is in a state of change, but the media is still a good place to get your name out there. There are two ways you can view the newspaper in respect to your business. One is to use the newspaper to draw attention to your business and the second is to help the newspaper in some capacity, whether buying ads, sponsoring pages, or writing columns.
Start a relationship with your local newspaper. Email, write, or visit with the editor. Have patience. Editors have always been busy, but with short-staffed offices, the pace has reached a new level of insanity. You may have to make an appointment. Ask him what his needs are and express your desire to help. Be successful in working for your local newspaper first and it will be easier to move out into a larger audience with that experience.
The newspaper has also taught me to see the inside workings of marketing. If an ad is not working the buyer will drop it, or if they are willing to try new things, they will change it. In this uncertain time for newspapers, press releases are glossed over and mostly ignored. It is still important to know how to write a press release that gives the bones of what you and your business offer, but it is more important to be able to show the newspaper and its readers you have a service to offer.
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This website is an educational and reference tool for small business owners to get information on topics like picking the right business structure, planning, marketing, and more. This site is intended for any small business person, including home-office professionals, new start-ups, or even if you’re just contemplating a new business.